Cookie Policy

1. What cookies are

Cookies are small text files placed on your device by websites you visit. They allow a site to recognise your device on return visits, remember your preferences, analyse how the site is used, and (where applicable) serve relevant advertising. We also use closely related technologies such as local storage, pixels, and SDKs, which we collectively refer to as “cookies” in this policy.

2. The categories of cookies we use

2.1 Strictly necessary

Required for the site to function — for example to remember your progress through our breed-selector quiz, keep your favourites list, and secure form submissions. These cannot be switched off.

2.2 Analytics

We use Google Analytics 4 to understand which pages are read, how long visitors stay, and which articles are most useful. Analytics data is aggregated and we do not use it to identify individual visitors. You can opt out via the Google Analytics opt-out browser add-on.

2.3 Advertising cookies (Google AdSense and partners)

Maowsy displays advertising served by Google AdSense and approved Google advertising partners. These third-party vendors, including Google, use cookies to serve ads based on your prior visits to our website and other sites across the web.

• Google uses the DoubleClick / DART cookie to serve ads based on your visits to our site and other sites on the internet.
• You can opt out of personalised advertising by visiting Google Ads Settings.
• You can opt out of third-party vendors’ use of cookies for personalised advertising at aboutads.info/choices (US) or youronlinechoices.eu (EU/UK).

Google’s use of advertising cookies is governed by their Advertising Privacy & Terms.

2.4 Affiliate tracking

When you click an affiliate product link (for example to Amazon, Chewy, or Petco), the destination site may set a tracking cookie so that a qualifying purchase can be attributed to Maowsy. See our Affiliate Disclosure for full details.

3. Managing and disabling cookies

Most browsers let you block or delete cookies via their settings. The links below go to the cookie controls for the major browsers:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Blocking strictly necessary cookies may prevent parts of the site from working correctly (for example saving quiz progress).

4. EU, UK and California residents

Visitors from the European Economic Area, United Kingdom, and California are offered an explicit consent choice for non-essential cookies on first visit, in accordance with the GDPR, the UK GDPR & PECR, and the CCPA/CPRA. You can change your choice at any time by clearing cookies for maowsy.com in your browser and reloading the site.

5. Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our advertising partners. The “Last updated” date at the top of the page indicates when it was last revised.